Under the slogan "Always something new", in 2008, Diverta has introduced a new retail concept and an innovative store layout.
The shopping space is structured in three destination areas that have been matched with the basic life dimensions of Diverta consumer: The “I like area” is intended for the hobby activities, the “I play and I learn” area is meant for the family products and the “I am successful” area that is designed for the professional needs of our clients. Diverta concept is dedicated to personal development and leisure activities for the entire family. Here, you will find an extended product range that fits your personal searches and expectations. Products like books, music, movie, toys, video games, IT and stationery – you can find all these in our stores. Diverta is a unique retail concept, focused on new and innovation, so our stores represent a solution for keeping up with your daily life, in all its aspects: hobby, family and professional.